Mayville Cheese is a private label partner that manufactures dairy products for its partners and for its own brand. Its products are sold in regular grocery stores.
I wanted to rebrand Mayville Cheese to look more appealing. Since it's based out of Wisconsin dairy country, something that felt artisanal felt appropriate. The aim was to invoke Wisconsin's history with dairy products.
The original label and logo are basic and lacking in interest. I drew from the cheese icon and color palette to create a more visually engaging brand identity.