The Museum of Deep-Sea Exploration is a brand concept that uses a sleek, modern graphic style to emulate modern technology and aquarium design. It would house four or five exhibitions centered around exploration of deep ocean water. The museum would be located in New Jersey, the home state of Sylvia Earle, one of the most influential deep-sea explorers.
Urban wayfinding signs are necessary, since the museum would be located in a city. Photo-centric billboards catch the eye of drivers and communicate the museum's focus. Pictured below is the main indoor directory.
The stationery design is unified by the same light to dark color gradation as the indoor directory. The different sizes of stationery give an opportunity to use variations of the logo.